SEO Bundle service
Website SEO audit
We find the technical, content and link errors that keep a site out of the top — and hand over a report with priorities and a roadmap of work.
A website SEO audit is a systematic check of a resource that shows what exactly stops a site from growing in search and bringing leads. The SEO Bundle studio analyzes the technical state, content, semantics, link profile and competitors, and at the output you get a report with a list of errors by priority and a roadmap of work. Without such diagnostics, a promotion budget is spent blindly: money goes to actions that do not affect positions.
Why run an audit before promotion
A search engine evaluates hundreds of parameters: loading speed, correct indexing, content relevance to queries, the link profile, user behavior. If even one block fails, the rest of the effort gives a smaller result. An audit brings these parameters into one picture and answers the main question — why the site is not in the top and what to do about it first.
It makes sense to order a check before the start of promotion, after a drop in traffic or positions, after a redesign or a move to a new domain, and before buying a ready project. In each of these cases diagnostics saves money: you see the real state of the resource before investing in links and content.
The result is not an abstract "good or bad" rating but a concrete list of tasks. Each problem found comes with an explanation of how it affects ranking and a recommendation for fixing it. This format lets you hand the report to developers and copywriters without extra coordination and move to work right away.
What a comprehensive SEO audit includes
The check consists of several directions, and each closes its own class of errors. Below is the scope of work and what each block gives for site growth.
| Direction | What we check | What it gives |
|---|---|---|
| Technical audit | Indexing, robots.txt, sitemap.xml, duplicates, speed, response codes | Pages enter the index correctly and open fast |
| On-page | Title, description, headings, URL structure, internal linking | Search understands the topic of each page correctly |
| Content and semantics | Core completeness, clustering, text relevance to intent | Pages answer the real queries of the audience |
| Link profile | Dynamics, donor naturalness, anchors, spam level | External signals work for authority, not for sanctions |
| Usability and commercial factors | Convenience, cart, contacts, trust, E-E-A-T signals | Traffic turns into leads and sales |
Depending on the task, the set of directions can be narrowed — for example, ordering only a technical audit before a release — or expanded with a reputation analysis and a check of analytics settings. Separately we compare your resource with competitors from the results top, to see the gap and the shortest path to the first positions.
Technical site audit
The technical part is the foundation, so any check starts with it. If the robot cannot crawl or index pages correctly, content and links will not save positions. We go through the resource the way a search bot sees it and record every obstacle.
- Indexing and crawling: robots.txt, sitemap.xml, noindex and canonical directives, duplicate pages and junk URL parameters;
- Response codes and redirects: 301 and 302 chains, 404 and 5xx errors, broken internal and external links;
- Speed and Core Web Vitals: LCP, INP, CLS metrics, page weight, cache, image and script optimization;
- Mobile version: responsive layout, convenience on phones, compliance with mobile-first indexing;
- Security and markup: correct HTTPS, Schema.org microdata, breadcrumbs and structured data.
Each finding gets a criticality status. First we remove what blocks indexing, then errors that slow speed and lower behavioral metrics. This order gives a visible gain already at the early stages.
On-page optimization and content audit
Next we check how clear the pages are to search and to a person. We analyze the title and description meta tags, the uniqueness and correctness of H1, the hierarchy of subheadings, the URL structure and internal linking. Separately we assess relevance: whether the text matches the query a page should rank for.
Alongside this we run an SEO analysis at the semantics level: we compare the existing core with real demand and find missed clusters and cannibalization, when several pages compete for one query. To collect and group queries we use our own keyword research, so the recommendations rest on data rather than guesses.
The content audit assesses not only keys but topical completeness: whether the material covers the topic as deeply as the pages in the top. Thin and uninformative texts we mark for rework with a concrete improvement plan — what to add, which blocks to merge, where to strengthen expertise.
Link and competitor analysis
External signals still affect domain authority, so we check the link profile separately. We look at growth dynamics, donor naturalness, anchor distribution and spam level — sharp spikes or over-optimized anchors create a sanction risk. The report will show which links work and which are worth dropping.
In parallel we break down competitors from the top: their structure, content volume, semantics and link mass. This comparison shows the gap between your site and the leaders and hints at growth points — places where small changes give the biggest traffic gain. The fastest result usually comes from exactly these found gaps.
Usability, analytics and commercial factors
Traffic without convenience brings no leads, so we assess the site through a user's eyes. We check the navigation logic, the speed of the path to a goal, readability, the correctness of forms and the cart, the presence of contacts and trust blocks. For online stores we separately look at product cards, filters, prices and delivery terms.
Analytics is the eyes of a project, so we verify the Google Analytics 4 and Search Console settings: whether goals, events and traffic sources are recorded correctly. If data is collected with errors, any conclusions about effectiveness will be false. We include experience and expertise signals (E-E-A-T) in the check too, since they affect search trust in the site.
Which errors an audit finds most often
Most problems repeat from project to project. Knowing the typical causes helps to quickly assess what slows your resource.
- Duplicate pages and missing canonical, through which search scatters authority;
- Slow loading and failed Core Web Vitals on mobile;
- Thin content that does not close the user intent and loses to the top on completeness;
- Non-unique or empty titles and descriptions on key pages;
- Broken links, redirect chains and pages closed from indexing by mistake;
- Toxic external links and an over-spammed anchor list.
Each point in the report comes with an example from your own site, so a fix does not require an extra search for the problem spots.
The tools we work with
We run the check with a bundle of proven services: Google Search Console and Google Analytics 4 for indexing and behavior data, Ahrefs for links and visibility, PageSpeed Insights and Lighthouse for speed. To them we add our own development — the SEO Bundle desktop pipeline and the seo-text AI agent, which collects semantics, LSI and competitor structure and speeds up brief preparation.
Our own tools give two advantages: data is gathered faster, and recommendations fall right into a format suitable for a copywriter and a developer. This shortens the path from audit to implementing edits and makes the work transparent — you see which numbers each conclusion rests on.
What report you get
The audit summary is a structured document you can work with right away. We do not just list errors but explain their impact and propose solutions.
- A list of findings by priority: critical, important and desirable to fix;
- Concrete recommendations with examples and an explanation of what and where to change;
- A roadmap of work with stages and an approximate labor estimate;
- A walkthrough of the report by voice or at a meeting, answers to your team's questions.
On request we prepare the report in Ukrainian, Russian or English — convenient for a mixed team, where part of the specialists work in another language.
What the audit cost depends on
There is no single price for a check, because the scope for a landing and a large catalog differs by several times. To keep the estimate honest, we rely on several factors and name the price after a short preliminary review of the resource.
- Site size: the number of pages, template types and language versions;
- The set of directions: only the technical part or a full set with links and competitors;
- The niche and the level of competition in your topic;
- Urgency: work on a standard schedule or in tight timelines;
- The language and format of the final report.
Transparency here benefits both sides: you pay for the real scope of work, not an averaged package, and see in advance what each stage of the check includes. This removes unpleasant surprises in the invoice and disputes about project boundaries.
How to order an audit
The process is built so you spend a minimum of time and understand the next steps right away.
- You leave a request and briefly describe the site and goals;
- You grant access to Search Console, analytics and the admin panel;
- We run the check by the directions on this page;
- We present the report and the roadmap and answer questions;
- On request we support implementation or take the project on for SEO promotion.
To order a site audit, write to us on Telegram — we will discuss the task and agree the scope of work for your budget.
Frequently asked questions
What is a website SEO audit in simple terms?
It is diagnostics that finds technical, content and link errors stopping a site from growing in search. As a result you get a list of concrete tasks with priorities rather than a general rating of the resource state.
How much does a check cost?
The cost depends on the site size and the set of audit directions. We name the exact price after a short preliminary review of the resource, so the estimate is honest and matches the real scope of work rather than an averaged rate.
How long does an audit take?
A small business-card site can realistically be checked in a few days, a large online store in one to two weeks. Exact timelines are agreed before the start and fixed in the work plan along with the scope.
Do you audit an online store?
Yes, for stores we add a check of filters, product cards, duplicates and commercial factors. Separately we analyze ecommerce SEO and the correctness of the catalog structure.
Can an SEO audit be done independently?
A basic check can be done yourself with free services, but they show symptoms rather than causes. A specialist interprets the data and decides what to fix first for the maximum effect and the lowest cost.
What to do after getting the report?
Start with the critical errors from the priority list, then move along the roadmap. We can support implementation or hand the tasks to your developers with explanations.